DIGITAL SIGNAGE
What is Digital Signage?
Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED or plasma displays) can be found in public and private environments and many building across campus.
”Content”, in the context of digital signage, is the name used to describe anything designed and shown on the displays. Content can be anything, including text, images, animations, video and audio.
The benefits of digital signage over static signs are that the content can be exchanged more easily, animations can be shown, the displays can adapt to the context and audience, even interactively, and deliver targeted messages to specific locations at specific times. Digital signage can offer superior return on investment compared to temporary and/or traditional signs or posters.
Different kinds of Digital Signage
Indoor Digital Signage
Businesses that require providing a list of messages, services and notices to their clients can use these displays. With the help of indoor digital signage, owners can update their ads instantly in a way that is appealing to the audiences. Whether its RSS feeds, live TV, social media streams, digital signage has the potential to display any media format.
Digital Posters
These are the most reasonable yet the most effective marketing techniques one can get. Digital posters make use of high definition (HD) displays and an in-built media player. However, they need to be updated manually every time there is a change.
Outdoor Digital Signage
These signs are connected to a network and are placed outside. They have an LCD enclosure so as to offer protection from theft and vandalism. They are absolutely perfect for a business that is trying to promote its brand name to people who have no exposure to its services and products.
Because of high marketing costs and constraints, business owners tend to focus on using a single advertisement that can reach the greatest number of audience for the longest duration. Even though such approach could be effective, it may not always allow for a marketing approach that is targeted. With the assistance of digital signage, owners can cost-effectively and easily tailor advertising campaigns that match certain target audiences.
Digital Menu Boards
These displays can be utilized as stand alone or networked. The boards make use of an LCD monitor and are most successful in restaurants and bars. This form of advertising technique is capable of enhancing the owner’s sales exponentially.
Features of digital menu boards for owners:
●Update prices and items from anywhere
●Add new promotions and specials easily
●Enhance sales by up selling and cross selling
●Eliminate unrequited delays and printing costs